29

James Montgomery Flagg

1870-1960

Wake Up America Day. 1917.

Condition B+: repaired tears and minor restoration at edges and along vertical and horizontal folds.

On April 6, 1917, the United States Congress declared war on Germany. Over the next two weeks, the Recruiting Committee of the Mayor's Committee on National Defense organized one of New York's largest public recruiting campaigns in history. The day chosen to "Wake Up America" was April 19, the anniversary of the Revolutionary War battles of Lexington and Concord. The event, to be held on the 142nd anniversary of Revere's ride, was a giant parade down 5th Avenue, which attracted over 60,000 spectators. Airplanes, "the Paul Reveres of the skies," dropped appeals for recruits all over the city. Flagg supervised the construction of ten floats for the parade, several of which he designed himself. Given the short time between the declaration of war and the massive event, Flagg had to design this poster very quickly, which likely explains why it is composed of fewer colors than his normal lithographic work.This powerful image, evoking a female Paul Revere emerging from the darkness, was not just a graphic flight of fancy. The "Wake Up America Day" celebrations began at midnight with a reenactment of Paul Revere's ride made by a young woman; Jean Earle Mohle, dressed as a Continental soldier, rode south through the streets of Manhattan "summoning the men of America to respond to their country's call" (New York Times, April 19, 1917). This is an image which Flagg, in his "only attempt at modernity," captures magnificently (Meehan 20).

Flagg p. 69, Modern American 25, Rawls 136, Borkan p. 178.
41½x28 inches, 105½x71 cm.

  • Condition: Please contact the Specialist for the auction to request a condition report.

    Condition reports and additional images are provided as a courtesy and should be used by you to aid in the formation of your own opinion regarding condition. All material is sold subject to Swann's standard Terms and Conditions of Sale as published in our catalogues and posted on our website, and include the following terms: (1) all property is sold "as-is"; and (2) works cannot be returned on the basis of condition.

Accepted Forms of Payment:

Money Order / Cashiers Check, Personal Check, Wire Transfer

Shipping

Upon request, Swann will facilitate the shipping of purchases to out-of-town buyers at an additional charge for packing, shipping and insurance, but will not be responsible for any loss, damage or delay resulting from the packing, handling and shipping thereof. Unless specific instructions are received, Swann is the sole judge of the method to be used for shipment. Packing and shipping costs will be noted on the invoice mailed to successful bidders after the sale, and are based on the actual costs involved. Be advised that a full commercial invoice must accompany any purchase shipped outside the US.

August 7, 2025 12:00 PM EDT
New York, NY, US

Swann Auction Galleries

You agree to pay a buyer's premium of up to 25% and any applicable taxes and shipping.

View full terms and conditions

Bid Increments
From: To: Increments:
$0 $149 $10
$150 $499 $25
$500 $999 $50
$1,000 $1,999 $100
$2,000 $5,999 $200
$6,000 $9,999 $500
$10,000 $19,999 $1,000
$20,000 $49,999 $2,000
$50,000 $99,999 $5,000
$100,000 $199,999 $10,000
$200,000 $499,999 $20,000
$500,000 + $50,000