52

Dear God, Keep Them Safe! / Buy War Bonds and Stamps. 1942.

Designer Unknown

Condition A-: expert restoration and overpainting along tape stains in corners and at edges; minor restoration in upper left corner.

During the Second World War, private companies issued propaganda posters to express their patriotism and involvement with the war effort. These private promotions were printed in much smaller numbers than the posters issued by the U.S. Government, making surviving examples extremely rare. Perhaps the most famous non-government poster of the Second World War is the iconic female war worker "Rosie the Riveter," printed by the Westinghouse Electric and Manufacturing Company. Certainly, the next most famous is this chilling, almost surreal image published by Kroger. The grim tableau, almost guaranteed to terrify parents of school-age children, was likely very effective in getting citizens to invest more money in the war effort. This is one in a series of posters published by the grocery chain, each one a startling photographic composition of a nightmarish, what-if scenario.

Design for Victory p. 89.
35½x47¼ inches, 90¼x119½ cm. Kroger Grocery & Baking Company, Cincinnati.

  • Condition: Please contact the Specialist for the auction to request a condition report.

    Condition reports and additional images are provided as a courtesy and should be used by you to aid in the formation of your own opinion regarding condition. All material is sold subject to Swann's standard Terms and Conditions of Sale as published in our catalogues and posted on our website, and include the following terms: (1) all property is sold "as-is"; and (2) works cannot be returned on the basis of condition.

Accepted Forms of Payment:

Money Order / Cashiers Check, Personal Check, Wire Transfer

Shipping

Upon request, Swann will facilitate the shipping of purchases to out-of-town buyers at an additional charge for packing, shipping and insurance, but will not be responsible for any loss, damage or delay resulting from the packing, handling and shipping thereof. Unless specific instructions are received, Swann is the sole judge of the method to be used for shipment. Packing and shipping costs will be noted on the invoice mailed to successful bidders after the sale, and are based on the actual costs involved. Be advised that a full commercial invoice must accompany any purchase shipped outside the US.

August 7, 2025 12:00 PM EDT
New York, NY, US

Swann Auction Galleries

You agree to pay a buyer's premium of up to 25% and any applicable taxes and shipping.

View full terms and conditions

Bid Increments
From: To: Increments:
$0 $149 $10
$150 $499 $25
$500 $999 $50
$1,000 $1,999 $100
$2,000 $5,999 $200
$6,000 $9,999 $500
$10,000 $19,999 $1,000
$20,000 $49,999 $2,000
$50,000 $99,999 $5,000
$100,000 $199,999 $10,000
$200,000 $499,999 $20,000
$500,000 + $50,000