191

DESIGNER UNKNOWN. CONTINENTAL PNEUMANTIQUE. Circa 1910. 51x33 inches, 133x84 cm. Grimme & Hempel, Leipzig-Schleussig.

DESIGNER UNKNOWN CONTINENTAL PNEUMANTIQUE. Circa 1910.
51 3/4x33 1/4 inches, 133 1/2x84 1/2 cm. Grimme & Hempel, Leipzig-Schleussig.
Condition B+ / B: creases, abrasions, restored losses and overpainting in margnins and image; horizontal folds.
Continental, one of the world's largest tire companies, was founded in Germany in 1871. Much like their French counterpart, Michelin, Continental was an early proponent of poster advertising employing such design luminaries as Julius Gipkens and Leonetto Cappiello. This attractive image, with its mosaic-style border, must have been extremely successful as the company reused it many times with different variations both in size and image. The allegorical woman with a tire in one hand and a sprig of laurel in the other appears on all the different variations. What changes is the background (one version has the sky filled with various airships) and what she is standing on (one version has her standing on a globe). Pneu Continental p. 34 (var).

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December 15, 2010 1:30 PM EST
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