68

DESIGNER UNKNOWN. CONTINENTAL GUIDES / SOUTHERN RAILWAY. 1936. 39¼x24¼ inches, 99½x61¼ cm. McCorquodale & Co. Ltd., London.


DESIGNER UNKNOWN

CONTINENTAL GUIDES / SOUTHERN RAILWAY. 1936.


39 1/4x24 1/4 inches, 99 1/2x61 1/4 cm. McCorquodale & Co. Ltd., London.
Condition B: replaced losses and extensive overpainting in margins; creases, repaired tears and overpainting along vertical and horizontal folds.

A novel approach to advertising travel in which the destinations are promoted via railway brochures touting getaways. In this manner, the Southern Railway can highlight three separate Continental areas via guidebooks that are themselves like mini posters. We were able to date this poster by tracking down the actual guidebooks, each of which had the same cover illustrations as depicted here.

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