125

Alphonse Mucha

1860-1939

Salon des Cent. 1896.

Condition B+: tears, tape-repaired tears and creases at edges; repaired pin holes in corners; pencil notation in bottom right corner. Paper.

This poster represents the start of a long collaboration between Mucha and La Plume, the influential magazine and associated exhibition hall that played a prominent role in the poster scene in fin-de-siècle Paris. One year after he designed this poster, the magazine dedicated an entire issue to Mucha and gave him a one-man show. While Mucha was designing this poster, Léon Deschamps, La Plume's publisher, went to visit the artist at his studio. Deschamps recalls that the poster design he saw at that time featured "a half-nude woman, her inclined head resting nonchalantly on one hand, her golden hair curling like a halo in rich arabesques - those famous 'macaroni' which tomorrow would be celebrated and copied by all the apes of art - a divine languor lingering over the clean outlines of her face, the whole emanating an indefinable charm." Mucha protested that the poster wasn't finished, but Deschamps self-aggrandizingly insisted, "print it as it is and you will produce a masterpiece of the illustrative decorative poster" (La Plume, Mucha Special Issue, 1897, p. 4).

Rennert / Weill 12, Lendl 13, Salon des Cent cover and 19, Schardt p. 129, Meisterplakate 161, Gold 192, Wember 605, DFP-II 628, Affichomanie 121, Art Nouveau p. 112.
25x17¼ inches, 63½x43¾ cm. F. Champenois, Paris.

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