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ALPHONSE MUCHA (1860-1939). CASSAN FILS. 1896. 17x7 inches, 44x18 cm. Cassan Fils, Toulouse.

ALPHONSE MUCHA (1860-1939) CASSAN FILS. 1896.
17 1/4x7 inches, 44x18 cm. Cassan Fils, Toulouse.
Condition A-: repaired tears through left margin slightly affecting image. Matted and framed.
Cassan was the largest and most important lithographer in Southwest France. His firm, which had an office in Paris, handled major accounts and also represented some of the best artists of the day, including Jane Atche and Lucien Baylac. Mucha's image is an elaborate and exquisite self advertisement for the printer, featuring a seamless blend of allegorical printing imagery with fantasy. "The muscular printer is an allegorical figure, representing the [printing] industry. An unusual border of eyes in the mosaic background probably is meant to indicate the multitude of readers for whom the printing trade works. It is also one of the mystic symbols used by Mucha in several other works." (Rennert/Weill p. 70). The young lady is herself representative of the public who patronize printers. She is marked by her beauty, a state of semi-undress, and stylized cascading hair. In a brilliant self-referential detail, she is pulling prints straight off the press, which feature other young women with equally flowing locks, as if Mucha were indicating how his archetypical treatment of female tresses was about to take over the industry. This is the smaller format. Rennert/Weill 11, DFP II 640, Lendl 20, Mucha A24, Triumph des Jugendstils p. 55, Reims 897.

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