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Collecting Vintage Tennis Posters

There are several notable reasons why people collect tennis posters.  First and foremost, collectors of these pieces are driven by their love of the game. Within that passion, there are more focused areas of interest, including images of action, competition, fashion, equipment and destination. 


Vintage Tennis Posters: Game Play

Many tennis posters are very action-oriented, depicting the players engaged in the sport in a dynamic composition. Some of these examples aim to advertise commercial products, while others promote specific tennis tournaments, which, from a sports history perspective, are quite desirable.  

Clockwise: Attributed to Else Isenberg, Berliner Lawn Tennis Club / I – Winterturnier, 1909; Designer Unknown, It’s Tennis Time, circa 1952; Rudolf Matouschek, Tennis Plätze / Gartenbau, circa 1927; and O. Dieckmann, Grand Hotel Adelboden / 5 Tennis Courts, 1924.

Vintage Tennis Tournament Posters

Lawn – Tennis in Spain / San Sebastian Recreation Club, 1907.
From left to right: Paco Ribera, Tennis XXVIII / Real Sociedad de Tenis Pompeya, small format poster, 1941; Melchior Font Montells, Camprodón / Concurso Internacional de Tennis, 1929; and Hans Rudi Erdt, Lawn – Tennis Turnier / Heiligendamm, 1908.

Tennis Fashion

The transformation of athletic attire over the last century of tennis is a constant source of interest and pleasure for modern-day tennis and fashion enthusiasts. From the impractical, lengthy skirts and puffed sleeves of the late nineteenth century to the Art Deco stylization of the 1920s, these posters wonderfully illustrate people enjoying the game across the decades. This category includes advertisements for sporting goods and clothing stores and wonderful imagery of the sporting equipment. 

René Vincent & Meulemans, Maxons’s Baby Blanc, circa 1930s-40s.
From left to right: Continental / The Tennis Ball of Perfect Balance, circa 1928; Roger Broders, St. Honoré Les Bains, circa 1928; and Albert Guillaume & A. Michele, Old England Tailors, 1891.
Charles E. Chambers, Chesterfield / …On the Court It’s Flash!, circa 1930.

Famous Venus & Resorts

Primary among the most sought-after tennis images are travel posters that promote prominent venues, luxurious destinations and famous resorts where tennis is the main attraction. 

Clockwise: Harry Whincap, Great Western Railway / In the Cornish Riviera, circa 1930; Léon Bénigni, Brides Les Bains, circa 1929; P.L.M. Saint Raphael, circa 1890s; and Michel Bouchaud, La Festa Country Club Monte Carlo, 1928.

Cool by Association

Many posters that involve tennis imagery have no direct connection to the sport at all. In order to advertise their wares, these companies make an association between a stylish pastime and the products being sold. These commissions include advertisements for drinks, shoes, bicycles, clothing, cigarettes, motorcycles and magazines.  

From left to right: Edouard Elzingre, Motosacoche, circa 1910; Frank Newbould, Swift / World’s Best Cycles, circa 1930s; and Designer Unknown, Phoscao, 1930s.

Considering the wide variety in aesthetics, subjects, and historical import of tennis posters, it is no wonder they are eagerly sought after at auction.  


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May 8, 2024
Author: Nicholas D. Lowry
Category: Vintage Posters
Tags:
  • Collector's Guide
  • Sports Posters
  • tennis posters
  • Vintage Posters
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